The Greatest Showman

When The Greatest Showman first hit theaters a couple of weeks ago, it had some major competition at the box office. Star Wars: The Last Jedi was still dominating in its second week, and The Greatest Showman actually landed in fourth place, after Jumanji: Welcome to the Jungle and Pitch Perfect 3. Despite being a bit slow out of the gate, The Greatest Showman has just hit a box office record for biggest hold from weekend to weekend. Here’s what happened.

During its first week in theaters, The Greatest Showman sold enough tickets to earn $19 million. However, that’s a six-day total that includes weekdays. During its first weekend, it actually only made $8.8 million. Then, although it was still in fourth place domestically during its second weekend, the movie made $15.2 million, a 72% increase over its first opening weekend. Per Forbes, it’s the best hold for a movie playing in over 3,000 theaters. In addition, it’s also the best hold for a large release movie where the opening “weekend” was technically a week due to a holiday. In a world where a lot of films drop 50% or more at the box office after the opening weekend, this is great news.

It also theoretically means word of mouth is propelling The Greatest Showman forward. Although reviews have not been super kind to the Hugh Jackman starrer, the musical has a perfect A Cinemascore, and is propelled forward by brilliant visuals not to mention some songs that will get stuck in your head for a day or more. It has timeline issues in terms of no one aging and the whole plot seemingly happening in a short span of time, but the rest is really fun and bright and very different from the rest of the stuff being offered at the box office right now. It’s also a PG offering for families.

So far, The Greatest Showman has made just under $84 million at the box office, counting both domestic and foreign totals. The movie, interestingly enough, cost $84 million to make before advertising, so the musical flick does have some ground to cover before it actually starts making money for the studio. However, thanks to word of mouth being so high on The Greatest Showman, things are looking up a lot more for the flick than they were a few weeks ago when it opened in fourth place at the box office.

If you haven’t caught The Greatest Showman, yet, you can currently catch it in wide release in theaters opposite aforementioned movies like The Last Jedi. In addition, you can take a look at all of the movies the musical is going to have to compete with as we head into 2018 with our full schedule.The Greatest Showman pulled off an astonishing feat this past weekend. The Hugh Jackman-as-PT Barnum biopic earned another $15.5 million in its second Fri-Sun frame and $20.75m over the Fri-Mon frame. That’s a 77% (!!!) jump from its $8,8m Fri-Sun opening weekend. That’s a record, by a lot, for any film that played on more than 2,000 screens that had a standard Fri-Sun opening weekend (the others all had one or two-day opening weekends depending on if Christmas was on a Saturday or Sunday).

Hell, if you look at 600+ screen releases, you’ll see mostly movies that opened on a Saturday or Sunday or (in the case of Sideways) massively expanded after over a month of platform release. Among Fri-Sun weekend debuts on at least 600 screens, the second-weekend jump for Greatest Showman is the fifth-biggest of all time (behind a reissue of 101 Dalmations in 1985, A Christmas Story in 1983, a reissue of Lady and the Tramp in 1986 and Out of Africa in 1985) and the biggest in 31 years. The Hugh Jackman/Zac Efron/Michelle Williams/Rebecca Ferguson/Zendaya live-action musical, which is filled with ear-worm tunes amid a pretty thin (but very upworthy/kid-friendly) narrative, has now earned $54.265 million domestic and $85m worldwide on an $84m budget.

It clearly has some work to do, but with a hold like that (even factoring that it didn’t get the biggest auditoriums which arguably increased demand) it should stick around for at least a few weeks. $82m is now seemingly the bottom for this one, and if it hangs on a bit it could easily clear $100m domestic. Ditto Ferdinand, which earned another $14.6m over the holiday (+56% over the Fri-Sun portion) for a $56m 18-day cume.

Fox is certainly getting its Christmas miracle, but I really think they need to consider, later in the game, a Greatest Showman/Ferdinand double feature. Both are 105-minute, kid-friendly fantasies that will play well together.

Pitch Perfect 3 is holding up well in its second holiday-enhanced weekend. The Anna Kendrick/Rebel Wilson trilogy capper earned around $22.7 million over the Fri-Mon holiday frame for a $69m 11-day total. So, yeah, it will pass the domestic total of the original Pitch Perfect ($65m) and the opening weekend of Pitch Perfect 2 ($69m) and keep on keeping on at least through next week. It should still cash out with around $100m in North America and it already has $97.8m worldwide on a $45m budget.

Sony’s All the Money in the World earned another $7.53 million Fri-Mon holiday haul and $14.7m eight-day total. The much-talked-about Ridley Scott kidnapping drama is struggling in a marketplace filled with kid-friendly fare that also plays to adults, as well as more than enough adult-skewing stuff to fill up the dance card. Nonetheless, this one is holding out hope that Oscar attention (for Christopher Plummer among others) will keep it in the game.

Nonetheless, the fear is that the controversy over Kevin Spacey being replaced by Christopher Plummer overshadowed the rest of the movie. STX International is distributing the Imperative Entertainment production overseas, and it has now earned $1.7 million overseas. That gives the $50m Michelle Williams/Christopher Plummer/Mark Wahlberg thriller a $16.1m worldwide cume.

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